The 10 Best Tools and Resources to Strengthen Company Culture in 2025

Curated by a Cultural Anthropologist Who Helps Teams Thrive

If you're struggling with employee retention, trying to attract top talent, or just want your team to feel more connected and energized—here’s the truth: it all comes back to culture.

And I don’t mean office snacks or ping pong tables.

As a cultural anthropologist and the founder of Culture Grove, I’ve spent years helping leaders understand what culture really is: the learned and shared values, beliefs, and patterns of behavior that shape how your team works, communicates, and makes decisions. If you're intentional about shaping that culture, you’ll see the ripple effects—stronger engagement, lower turnover, and better business outcomes.

That’s why I put together this curated list of the 10 best tools and resources to strengthen company culture in 2025. Whether you’re just starting to focus on culture or want to go deeper, these are the tools I trust to make a meaningful difference.

1. CultureAmp

📌 Best for: Measuring employee engagement and tracking culture over time

CultureAmp is one of the most widely-used platforms for engagement surveys, pulse checks, and gathering feedback that actually drives change. It’s intuitive, customizable, and helps leaders make data-informed decisions about culture—rather than guessing.

✅ Why I love it: Real culture change starts with listening. CultureAmp makes it easier to listen at scale—and do something with what you hear.

2. Butter

📌 Best for: Facilitating energizing, inclusive virtual sessions

Butter is a dream for companies that want to build culture in a remote or hybrid environment. Think team workshops, onboarding sessions, and brainstorming meetings that feel engaging, not exhausting. It’s like Zoom, Miro, and your favorite facilitation toolkit had a baby.

✅ Why I love it: Culture isn’t built in Slack channels—it’s built in the way we interact. Butter helps teams co-create and collaborate, even from afar.

3. Brand Trust Factor™

📌 Best for: Aligning your internal culture with your external brand

I co-developed this assessment to help organizations understand where gaps exist between their stated values, lived culture, and how the outside world experiences their brand. It’s a powerful tool for leaders who want to strengthen both employee trust and customer loyalty.

✅ Why I love it: Your culture and your brand are two sides of the same coin. The Brand Trust Factor™ helps you make sure they’re in sync.

4. Canva for Teams

📌 Best for: Creating internal communication that reinforces culture

Yes, design matters when it comes to culture. Canva for Teams makes it easy to create beautiful, on-brand communications—whether it’s a values poster, DEI campaign, or slide deck for a leadership retreat. Everyone on your team can access templates and keep messaging consistent.

✅ Why I love it: Culture lives in the stories we tell and the symbols we use. Canva makes it easy to tell the right story visually.

5. Notion

📌 Best for: Building a living, breathing culture handbook

Forget dusty PDFs. With Notion, you can create an interactive hub for your team that includes values, rituals, norms, and onboarding guides—all updated in real time. It’s a great place to codify culture as your team grows.

✅ Why I love it: Every growing company needs a source of truth for what it stands for. Notion gives you that—flexibly and beautifully.

6. Culture Grove’s Culture Foundations Assessment

📌 Best for: Getting a clear starting point for culture change

This is my signature culture assessment designed for fast-growing companies who know culture matters—but aren’t sure where to start. It includes a blend of qualitative and quantitative insights to identify your cultural strengths, challenges, and opportunities for growth.

✅ Why I love it: It’s designed to go deep to understand your company culture. You have to know where you are to get to where you want to be.

7. Donut

📌 Best for: Building connection and belonging—especially remotely

Donut is a Slack integration that automatically connects teammates for casual “coffee chats,” cross-functional learning, or peer mentoring. It’s especially helpful for distributed teams where spontaneous hallway conversations don’t happen naturally.

✅ Why I love it: Belonging doesn’t happen by accident. Donut makes human connection part of your weekly rhythm.

8. Professional Coaching

📌 Best for: Personal growth, leadership development, and conflict resolution

One of the most powerful (and underrated) ways to strengthen culture is by supporting your people—especially your leaders—through professional coaching. Whether it’s executive coaching, team dynamics work, or helping new managers find their voice, coaching fosters clarity, empathy, and trust.

✅ Why I love it: Behavior change is where culture change lives. Coaching gives people the tools to show up better—for themselves and for each other. (If you are looking for a coach, I would be happy to refer you to some excellent coaches I know.)

9. Brené Brown’s Dare to Lead

📌 Best for: Courageous leadership grounded in values and vulnerability

This book is a must-read for leaders ready to build brave cultures. Brené’s research-based insights into trust, vulnerability, and clarity are foundational for any organization that wants to do culture work that lasts.

✅ Why I love it: Brené gives leaders the language and tools to lead with heart and hold space for others. That’s where culture flourishes.

10. The Employee Retention Playbook (Free Download)

📌 Best for: Leaders ready to stop the churn and start building culture

This is my free resource for leaders who want to improve employee retention by focusing on what really drives it: culture. It’s short, actionable, and full of insights that most companies overlook.

✅ Why I love it: It’s a simple but powerful place to begin—and a great companion to any of the other tools on this list.

📥 Download your free copy here

Final Thoughts

Culture isn't something you “fix” with a one-time training or a values poster. It’s something you build—intentionally, consistently, and with care.

These tools aren’t magic wands. But they are powerful resources that can help you start shaping a culture where your people thrive—and your business does too.

Whether you're ready to run a full culture assessment, need help with internal communications, or just want to stop losing good people, I'm here to help.

Let’s start with the roots—and grow from there.

👉 Want help figuring out where your culture stands?
Schedule a free intro call with Culture Grove