How a Billion Dollar Company Uses Company Culture to Succeed
Sep 11, 2024Kendra Scott runs a billion-dollar empire with over 100 stores nationwide. Company culture is the key to her success. Here's how she does this.
I recently had the opportunity to hear Kendra Scott share her insights on company culture. Here are a few key takeaways:
Kendra talked about her 3 pillars
⭐ Family
⭐ Fashion
⭐ Philanthropy
She emphasized that these values aren't simply buzzwords. They are the heartbeat of her company and are deeply woven into her company’s fabric.
⭐ Family
Kendra introduced us to the "sister rule"
A principle that guides her sales team to treat every customer as they would their own sister.
This approach not only nurtures a positive shopping experience but also respects and empowers those on the frontline, who are the face of the brand to customers.
⭐ Philanthropy
Beyond fashion, Kendra's commitment to philanthropy is profound.
Her company has contributed over $50M to causes that support women and children, including initiatives like providing books for libraries in Title 1 schools.
Company culture has been integral to Kendra Scott's success.
Her story is a powerful reminder of how businesses can thrive when they are built on a foundation of genuine values and respect for people at every level.
Many companies reach a point where their growth is dependent on their culture. For example, you cannot innovate if your company culture is not innovative.
Like treasure buried in the ground, often the biggest opportunities to improve culture lie buried just beneath the surface.
I know this because as The Cultural Anthropologist,™️ I help companies dig deep to find the treasure that aligns the brand with their culture to improve their overall performance.
If you've tried to improve your culture by scratching the surface to match your team's strengths with seats and it's not working, DM me and let's talk.
What you need may be just below the surface.
www.culturegrove.com/call
Wondering if you have a strong culture? Get our free guide, "6 Questions for Assessing Your Culture" now.
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